Alpha-hydroxy acids (AHAs) are a group of naturally-occuring acids that have been used for decades in the skincare industry as skin exfoliants. AHAs remove dry, dead skin through chemical exfoliation, helping to reveal visibly smoother and younger-looking skin. As more dead skin cells are shed, the appearance of fine lines and wrinkles is reduced.

Emblica (Phyllanthus emblica), also known as Indian Gooseberry is a rich dietary source of vitamin C, minerals and amino acids. In the Elucent Even Tone formulas, Emblica Fruit Extract has antioxidant benefits including improving the appearance of dull skin by brightening it and helping support the skins natural barrier function.

Skin cell turnover is the ‘derm term’ for how fast your dead skin sheds to reveal visibly younger, smoother skin. The older you get, the slower your skin sheds. Fortunately, for your face, Alpha Hydroxy Acids (AHAs) can help speed things up.

Pigmentation is a discoloration of the skin that can leave you with a patchy, uneven and dull looking complexion. Pigmentation can occur from UV exposure, so it is important to use daily sun protection to help avoid it. If you already have areas of concern, vitamin-rich moisturisers & cleansers can help visibly even skin tone and brighten things up.

Vitamin C is a real powerhouse antioxidant. It helps to maintain proper skin hydration and minimise the appearance of uneven pigmentation.

Simply put, serums contain high concentrations of active ingredients and are hands down the hardest working skincare product in your arsenal - like Elucent Anti-Ageing Serum, with 16% Alpha Hydroxy Acids.