How To Cleanse Your Skin


Portrait of young woman with clean fresh skin

How To Cleanse Your Skin

We all lead busy lives, but cleansing our face is one of the most important steps in our daily skincare routine – and it pays to do it right. Cleansing helps to remove dead skin cells, dirt, oil and excess makeup to prevent pore blockage so your complexion remains fresh.

So what are the do’s and don’ts of cleansing? Well, it’s not only how often you wash your face that makes a big difference, but also the type of cleanser you decide to use. Here, we breakdown everything you need to know about cleansing:

How often should we cleanse?

When it comes to washing our faces, some people prefer to cleanse only once a day (we know that life is hectic!), but research shows that washing your face twice a day with a mild cleanser is better.¹ So morning and night it is! This also will ensure that your face is clean all-day, both in the morning and when your face hits the pillow at night, allowing for better absorption of your night skincare products.

You may have heard about the buzz surrounding ‘double cleansing’, but is it necessary? Essentially, double cleansing means a second round of cleansing with two different products every time you wash your face. The theory is that double cleansing will give your face a deeper clean and remove impurities. However, there are no scientific studies to support the benefits of double cleansing².

What cleanser should I use?

If you’ve ever wondered if you are cleansing your face with the right product for your skin, you’re not alone! Gone are the days of soap and water – today the market caters to a range of skin types with an array of ingredients aimed at making your cleansing routine even more effective. 

Although humans have been cleansing for thousands of years, a new era of cleansing was born when glycerin was introduced to cleansers mid-last century. As technology progressed, it was widely recognised that gentle cleansers that supported the skin’s barrier function were better³. After all, we don’t want to damage the delicate skin on our face. 

Today, Elucent Skincare has taken technology even further with two gentle cleansers – one designed for anti-ageing – and the other for a more even-looking complexion. 

The Elucent Anti Ageing Gentle Cleanser is the first line of defence against visible anti-ageing and refreshes your skin without drying. It contains AHAs to help gently exfoliate the skin by removing dead skin cells and impurities, while vitamins B3 and E help revive dull and dry skin. 

For glowing, more even-looking skin, try the Elucent Even Tone Exfoliating Cleanser, which works to clear pore-clogging grit and grime. The gentle cleanser contains embilica fruit extract – a rich source of vitamin C – which works against harmful environmental stressors to help strengthen and brighten the skin. It also contains glycerin to work with the skin’s natural moisturising processes to soften, refresh, and hydrate, while vitamin B3 helps reduce the appearance of inflammation, fine lines, and blemishes and supports the skin’s natural barrier.


1.  Choi JM, Lew VK, Kimball AB. A single-blinded, randomized, controlled clinical trial evaluating the effect of face washing on acne vulgaris. Pediatr Dermatol. 2006. [Internet] [cited 26 April 2021]. Available from:

2. A Beginner’s Guide to Double Cleansing. Healthline. [Internet][cited 4 May 2021]. Available from:

3. Walters, R. M., Mao, G., Gunn, E. T., & Hornby, S. (2012). Cleansing formulations that respect skin barrier integrity. Dermatology research and practice, 2012. [Internet] [cited 26 April 2021]. Available from: