By Range
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By Skin Concern
By Ingredients
What We Stand For
We started with a simple conviction that skincare shouldn't be ordinary. It should be powerful, proven, vibrant. That’s why every Elucent formula is packed with ingredients that actually work, backed by science that stands to scrutiny.
What We Stand For
We’re here to challenge the idea that ageing means fading. That adulthood means settling. That effective skincare should be out of reach. We believe in high performance products that are accessible to everyone, because nothing worthwhile should be kept behind barriers.
Our story
Elucent was born from the vision of Dr. Jane Oppenheim, who saw skincare differently. Obsessed with science. Never afraid of obstacles and fiercely determined to make real results available to all.
Founded under Ego Pharmaceuticals in 2000, we’ve been proudly Australian owned and made in Melbourne, Victoria ever since. Our facility based in Melbourne is where science meets skin, and products are formulated.
We exist at the intersection of rigorous research and accessible beauty. Where chemistry meets confidence. Where nothing is dull.
Our story
Our formulas aren't chasing trends - they're grounded in proven science. Every active ingredient is chosen for its ability to work in synergy with your skin's natural processes, delivering results you can see and feel.
Quality skincare shouldn't be gatekept. That's why you'll find Elucent at Chemist Warehouse stores across Australia at prices that make sense. High-performance doesn't have to mean high-cost.
Made in Melbourne, Australia in our manufacturing facility, our products meet the exacting standards we'd expect for ourselves. Innovation and quality aren't just values, they're non-negotiables.
We don't do boring. From our formulas to our philosophy, we stand for life at full colour. Because your skin and your life deserves to glow.
Our ranges address the visible signs of ageing, fine lines, wrinkles, dark spots, pigmentation, texture, and tone with formulas designed to help you achieve your best looking skin.
Not just better looking skin. Your most confident skin.
Because nothing should be dull. Not your skincare. Not your skin. Not the incredible life you're living.
And we won't stop until everyone glows through every stage of life.
Anti-ageing day moisturiser with SPF30 to smooth, protect and hydrate skin
8% AHA night cream to visibly firm, smooth and revitalise ageing skin
16% AHA-powered serum to smooth, firm, and visibly renew ageing skin
Day moisturiser with 5% niacinamide to brighten and even skin tone
Night cream with 5% Niacinamide to brighten complexion and visibly reduce pigmentation
Naturally derived skincare can go beyond the hype. Here's how plant-powered ingredients are scientifically shown to support smooth, glowy skin.
Pigmentation? Totally normal. Here’s what causes hyperpigmentation and how to treat it with brightening, tone-evening skincare.
Got dark spots? We break down what causes them, what makes them worse, and the glow-boosting ingredients that can help fade them.
There’s no magic eraser, but there is great skincare. Here’s how to smooth and soften the look of fine lines and wrinkles over time.
Want smooth and hydrated skin? Here’s how AHAs and hyaluronic acid work together to exfoliate, plump and leave your skin looking fresh and glowy.
Think all wrinkles are created equal? Discover how time and sun shape your skin differently—and how to keep it smooth, firm and glowing.
