ANTI AGEING SCIENCE

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Alpha-Hydroxy Acids (AHAs) are a class of compounds used as exfoliants to help improve the texture, firmness, and elasticity of skin.¹ AHAs are derived naturally from foods and include citric acid (from tropical fruits), lactic acid (from honey and berries), malic acid (from apples) and glycolic acid (from sugar cane).²

HOW DO AHAs WORK?

When applied topically to skin, AHAs act as an exfoliant and reduce the adhesion of dead skin cells (corneocytes) to the outer layer of skin (stratum corneum) resulting in smoother, glossier, and softer skin.³
Glycolic acid is a type of AHA that helps enhances collagen production and acts as a natural moisturising agent.⁴ Lactic acid is an AHA that increases cell renewal and promotes skin rejuvenation.²
With regular use, AHAs improve skin texture, brightness, firmness and assist in reducing the appearance of wrinkles, fine lines, pigmentation^1,5 and photoaging (ageing because of exposure to UV from the sun or artificial sources).⁶

PROVEN EFFECTIVENESS

Our Anti-Ageing Range has been scientifically demonstrated* to improve the appearance of your skin:

*Based on a 3-week clinical study on 52 women (subjects) aged between 30-55 years.⁷

EVEN TONE SCIENCE

Photodamaged skin can be characterised by irregular pigmentation.⁷ Excessive sun exposure can create hyper pigmented age spots⁸ or discoloured skin patches⁹ and degrade skin texture.⁸ Our Even Tone Range contains multiple vitamins and antioxidants which work together with your skin’s natural moisture system to help reduce pigmentation and dullness leaving you with younger-looking radiant skin.

OUR VITAMINS

Our unique formulations contain a variety of naturally occurring vitamins and oils including- Vitamin E (tocopherol), Vitamin B3 (niacinamide), Vitamin C (Ascorbyl Tetraisopalmitate), Carthamus Tinctorius (Safflower) Seed Oil and Indian Gooseberry (Phyllanus embilica) fruit extract.

Vitamin E (tocopherol) is a plant-derived fat-soluble antioxidant that protects the skin from the harmful effects of free radicals. Free radicals occur naturally in the body and can cause harm if their levels are too high.¹⁰ Vitamin E works to counteract free radicals1¹⁰ and helps to:
- Improve and maintain skin moisture content.¹¹
- Assist in the reduction of inflammation and skin redness.¹¹
- Reduce the appearance of fine lines and wrinkles.¹⁰
Vitamin B3 (niacinamide) is naturally produced by the body and is present in most foods including meat, red fish (tuna and salmon), milk, green leafy vegetables, and cereal grains.¹² The inclusion of this vitamin into our Even Tone product provides several beneficial effects to your skin by:
- Improving the appearance of hyperpigmented spots
- Improving skin elasticity
- Improving skin texture by reducing fine lines and wrinkles.^9,13
Vitamin C, is the most abundant antioxidant in skin however, it is only found naturally in foods such as citrus fruits, broccoli, and Brussels sprouts.¹⁴ The addition of Vitamin C into our Even Tone skincare range:
- Helps reduce skin redness that is often associated with ultraviolet (UV) radiation.¹⁵
- Helps promote a more even complexion.^14,16
Safflower seed oil contains fatty acids and antioxidants that help to prevent or delay skin damage caused by free radicals thereby diminishing the signs and occurrence of dry skin.¹⁷
The embilica fruit is a rich source of ascorbic acid (Vitamin C) and gallic acid¹⁸. It has been shown to be a strong antioxidant that can act as an ultraviolet (UV) protectant and an anti-ageing compound.¹⁸

OUR PRODUCTS

THE BEST FOR YOUR SKIN. NO BS.

Elucent Anti Ageing Day Moisturiser SPF 30

13 Reviews

Elucent Anti Ageing Day Moisturiser SPF 30

13 Reviews

A triple action moisturiser that helps to visibly reduce wrinkles with AHAs, maintain skin hydration & protect your skin from the damaging effects of the sun.

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Elucent Anti Ageing Gentle Cleanser

3 Reviews

Elucent Anti Ageing Gentle Cleanser

3 Reviews

A blend of delicate cleansers & moisturisers to refresh the skin without causing dryness, while the two AHAs (Lactic Acid and Glycolic Acid) work together to gently exfoliate the skin.

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Elucent Even Tone Dark Spot Corrector

1 Review

Elucent Even Tone Dark Spot Corrector

1 Review

The Elucent Even Tone Dark Spot Corrector is a concentrated skin brightening lotion that targets dark spots.

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REFERENCES

1. Berardesca E. and Maibach H. (1995) AHA mechanisms of Action. Cosmetics & Toiletries Magazine, Vol 110, p30-31.

2. Smith, WP. (1994) Hydroxy acids and skin aging. Cosmetics and Toiletries, 9: 41-48.

3. Abamba G. (1995) A question of formulation. SPC, p33-36.

4. Daniello NJ. (1996). A plastic surgeon’s views on glycolic acid. Happi, p48-50

5. Moy LS., Murad H. and Moy RL (1993) Glycolic acid therapy: Evaluation of efficacy and techniques in treatment of photodamage lesions. The American Journal of Cosmetic Surgery, Vol 10, p9-13.

6. Ditre CM., Griffin TD., Murphy GF., Sueki H., Telegan B., Johnson WC., and Yu RJ (1996) Effects of α-hydroxy acids on photoaged skin: A pilot clinical, histologic, and ultrastructural study. Journal of American Academy of Dermatology, Vol 43, p187-195.

7. Tran D, Townley JP, Barnes TM, Greive KA. An antiaging skin care system containing alpha hydroxy acids and vitamins improves the biomechanical parameters of facial skin. Clin Cosmet Investig Dermatol. 2014 Dec 19; 8: 9-17.

8. Bergfeld W., Tung R., Vidimos A., Vellanki L., Remzi B. and Stanton-Hicks U. (1997) Improving the cosmetic appearance of photoaged skin with glycolic acid. Journal of American Academy of Dermatology, p1011-1013.

9. Bissett DL., Miyamoto K., Sun P., Li Ji and Berge CA. (2004) Topical niacinamide reduces yellowing, wrinkling, red blotchiness and hyperpigmented spots in aging facial skin. International Journal of Science 26:231-238

10. Mayer P., Pittermann W. and Wallat S. (1993) The effect of Vitamin E on the skin. Cosmetics and Toiletries, Vol 108, p99-107.

11. Moller H., Ansmann A. and Wallat S. (1989) The effects of Vitamin E on the skin in topical applications.

12. Catak J. (2019) Determination of niacin profiles in some animal and plant-based foods by high performance liquid chromatography: association with healthy nutrition. Journal of Animal Science and technology, 61:138-146

13. Bissett DL., Oblong JE. And Berge CA (2005) Niacinamide: A B Vitamin that improves aging facial skin appearance. American Society for Dermatologic Surgery, 31: 860-865

14. Al-Niaimi F. and Chiang NYZ. (2017) Topical Vitamin C and the skin: Mechanisms of action and clinical applications. Journal of Clinical and Aesthetic Dermatology, 10:14-17.

15. Dreher F., Denig N., Gabard B., Schwindt DA and Maibach HI (1999) Effect of topical antioxidants on UV-induced erythema formation when administered after exposure. Dermatology, 198:52-55

16. Pullar, JM., Carr AC., and Vissers MCM. (2017). The roles of Vitamin C in skin health. Nutrients, 9:866-893. doi:10.3390/nu9080866

17. Zemour K., Labdelli A., Adda A., Dellal A., Talou T. and Merah O. (2019). Phenol Content and Antioxidant and Antiaging Activity of Saower Seed Oil (Carthamus Tinctorius L.). Cosmetics, 55. doi:10.3390/cosmetics6030055.

18. Majeed M., Bhat B., Anand S., Sivakumar A., Paliwal P and Geetha KG. (2011) Inhibition of UV-induced ROS and collagen damage by Phyllanthus emblica extract in normal human dermal fibroblasts. Journal of Cosmetic Science, 69: 49-56.

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