Skincare Routine: What’s the Correct Order for Your Skincare Products?


Skincare Routine: What’s the Correct Order for Your Skincare Products?

Every person’s skincare routine is unique to them and their skincare needs. Some people have six or seven steps with numerous products, while others have five or less. Wherever you are on the skincare step scale, it’s still easy to get confused about the correct order in which to use products.

You might be wondering, does it really matter? The simple answer is yes. The specific order in which you apply skincare products to your skin is important so you get the maximum benefits and results from them¹.

So if you’re a skincare beginner or perhaps adding another step or two in your routine, here’s an easy skincare routine for you to follow:

Morning and Evening Routines

Our morning and evening skincare routines should be similar. However, our skin has different needs over a 24-hour period. We all want to leave the house looking fresh-faced and glowing in the morning, but a morning skincare routine also ensures that our skin is clean and protected from the sun’s damaging UV rays throughout the day. At night, having clean skin before bed can minimise skin problems such as acne and dryness. It’s also important to apply moisturising products at night as we lose more water through the skin in the evening and skin permeability is higher at night than it is in the morning².


Cleansing is the first step and also one of the most important in any skincare routine. It helps remove dirt, makeup and oil from the pores, but a good cleanser should eradicate these impurities without irritating or damaging the skin³. Elucent has two cleansers – one containing alpha hydroxy acids for anti ageing – and the other for people looking to visibly improve dullness and pigmentation.  


Next comes your serum. Serums are packed with ingredients that target specific areas of concern. Drop the serum onto your fingertips and gently apply it to your clean face and neck, patting it into the skin. To help improve the appearance of fine lines and wrinkles⁴ try Elucent Anti Ageing Serum, which contains alpha hydroxy acids (AHAs) to help smooth wrinkles, and Vitamins B3 and E to improve texture and tone. 

Eye Cream

The eyelids and the delicate skin under your eyes are usually one of the first areas to show signs of ageing⁵. If you’re experiencing puffiness, eye bags, dark circles, eye wrinkles or crow’s feet, adding an eye cream like the Elucent Anti Ageing Eye Cream to your skincare routine could help smooth and brighten the skin. Given the skin is delicate around the eyes, use your ring finger to gently pat the cream into the skin. 

Moisturiser (for the day)

The fourth step is your moisturiser. Moisturising is a key part in maintaining skin health and keeping dry skin at bay. They have been shown to help support the skin barrier (the stratum corneum (the outer layer of the epidermis) therefore helping the skin to remain an effective barrier. Look for a moisturiser with SPF protection to help protect your skin from the sun’s rays as UV exposure can result in photodamage. 

Try the Elucent Anti Ageing Day Moisturiser SPF30 to address the signs of ageing or the Elucent Even Tone Day Moisturiser SPF30 if you’re prone to dark spots. Both have broad-spectrum SPF30 to protect your skin against further sun damage.

Night Moisturiser (for the evening)

Help keep the skin hydrated and regenerating while you are sleeping with a night cream. The Elucent Anti Ageing Night Moisturiser, contains AHAs (8%) to help increase dead skin cell turnover, while vitamins B3 and E moisturise and help visibly improve texture and tone. There’s also the Elucent Even Tone Night Moisturiser with emblica fruit extract and safflower seed oil to help brighten and hydrate.

Hand Cream and Body Cream

Finally, don’t forget your hands or the rest of your body! The Elucent Anti Ageing Body Moisturiser has AHAs (12%) to remove dead skin cells, while vitamins B3 and E lock in moisture. 


1. West, M. Skin care routine order. Medical News Today. [Internet] [cited 25 March 2022] Available from:

2. Yosipovitch G, Xiong GL, Haus E, Sackett-Lundeen L, Ashkenazi I, Maibach HI. Time-dependent variations of the skin barrier function in humans: transepidermal water loss, stratum corneum hydration, skin surface pH, and skin temperature. J Invest Dermatol. 1998. [Internet]. [cited 1 February 2022]. Available from:

3. Mukhopadhyay P. Cleansers and their role in various dermatological disorders. Indian J Dermatol. 2011. [Internet] [cited 24 January 2022] Available from:

4. McCall-Perez F, Stephens TJ, Herndon JH Jr. Efficacy and tolerability of a facial serum for fine lines, wrinkles, and photodamaged skin. J Clin Aesthet Dermatol. 2011. [Internet] [cited 25 January 2022] Available from:

5. Ahmadraji F, Shatalebi MA. Evaluation of the clinical efficacy and safety of an eye counter pad containing caffeine and vitamin K in emulsified Emu oil base. 2015. [Internet] [cited 30 January 2022] Available from: