We all lead busy lives, so it’s not surprising that many people hesitate before adding a new step in their skincare regime. It was no different when serums with advanced formulations came to the fore about a decade ago. However, serums have since become one of the most coveted beauty products in the bathroom cabinet. Lightweight and luxurious, face serums pack a moisture-filled punch, delivering active ingredients to the skin in high concentrations¹.

Formulated for deep penetration, serums are a great way to target specific skin concerns, such as discoloration, hyperpigmentation, dullness and acne¹. They can also address the age-old concern of… yep, you guessed it! Ageing. In fact, one study showed that serums can significantly improve the appearance of fine lines, wrinkles and sun damage in as few as four weeks².  

With so many new serums emerging onto the market, it can be overwhelming to select one, which is why it’s important to look for key ingredients that are backed by science.

Alpha hydroxy acids, or AHAs, are skincare superstars, particularly when it comes to anti-ageing. Research has shown numerous skin-rejuvenating benefits, including exfoliation, moisturisation, the reduction of the visible appearance of fine lines and wrinkles, and skin firming. Regular use of AHAs also help to prep the skin, increasing the absorption of other skincare products⁴ – and better absorption means that your products are more effective when applied to the skin⁴!

The highly concentrated Anti Ageing Serum from Elucent Skincare’s scientifically formulated Anti Ageing range is a hard-working formulation, created to tackle wrinkle-prone areas of the skin. It contains 16 per cent AHAs, so you know you’re giving your skin an intensive boost to help improve texture, firmness, and elasticity. 

In support of the AHAs, Vitamin B3, also known as niacinamide, and Vitamin E combine to hydrate and improve texture and tone. Vitamin B3 helps the skin’s barrier by reducing water loss and retaining moisture. It can also protect skin cells from damage caused by ultraviolet (UV) rays⁵, and reduce fine lines and wrinkles⁶, while Vitamin E provides anti-oxidant benefits⁷.

Elucent Anti Ageing Serum also contains Pro-Vitamin B5 to help keep the skin feeling soft and supple. 

Ideally serums should be used after cleansing and before moisturising⁸ for an added layer of nourishment and protection. Whether they are applied day or night (or both!) will often depend on what skin concerns you are targeting and the type of serum being used¹. Complement your serum with Elucent Anti Ageing Gentle Cleanser and Anti Ageing Day Moisturiser. Like the serum, both contain AHAs and vitamins B3 and E. The triple-action moisturiser also boasts SPF 30 sun protection to help protect the skin against sun damage such as premature ageing, a necessity in helping to minimise photodamage and ageing of the skin. 

Elucent Anti Ageing Day Moisturiser: Avoid prolonged sun exposure. Wear protective clothing, hats and eyewear to further reduce risk. Frequent re-application is required.