FAQs

Our skin is continuously replenishing dead skin cells with new skin cells. Often these dead skin cells remain on the skin’s surface and cause the skin to appear dull¹. Dullness is often associated with a lack of skin brightness or shininess². Skin brightening may be achieved with the use of products that contain ingredients such as Vitamin C³ and Vitamin B3⁴ that can help to exfoliate dead skin cells and brighten the skin. Our Even Tone products contain the trio of potent Vitamins B3, C and E and Indian Gooseberry which will promote more youthful looking, brighter skin. 

Skin whitening is different to skin brightening as it is a skin lightening technique that uses tyrosinase inhibitors³ to block the skin’s production of melanin to reduce skin hyperpigmentation to obtain a lighter skin appearance⁵. The Even Tone product range does not offer skin lightening products. Our Even Tone range is formulated with a blend of powerful antioxidants and vitamins to target dark spots and discolouration caused by the sun. 

AHAs, also known as Alpha-Hydroxy Acids, are a class of compounds used as exfoliants reduce the adhesion of dead skin cells (corneocytes) to the outer layer of skin (stratum corneum) resulting in smoother, glossier, and softer skin⁶.

The most used AHAs are derived naturally from foods and include Citric Acid (from tropical fruits), Lactic Acid (from honey and berries), Malic Acid (from apples) and Glycolic Acid (from sugar cane)⁷.

• Glycolic Acid is a type of AHA that acts as a natural moisturising agent and may assist in collagen production⁸.

• Lactic Acid is an AHA that may promote skin rejuvenation⁷.

With regular use, AHAs help improve skin texture, brightness, firmness and assist in reducing the appearance of wrinkles, fine lines, hyperpigmentation⁹ ¹⁰ and appearance of photoaging (ageing because of exposure to UV from the sun or artificial sources)¹¹.

There are two processes often associated with ageing: (1) your natural ageing process which is genetically dependant¹² and (2) photoaging (exposure to UV rays from the sun, induced ageing)¹¹. Environmental exposure to ultraviolet (UV) radiation, smoking, wind, and chemical exposure can lead to visible signs of skin ageing such as:

• The presence of fine lines and wrinkles¹².

• Increased roughness in the texture of your skin¹².

• Skin sagging and decreased skin elasticity¹².

• Irregular pigmentation¹².

The skin has natural antioxidants such as Vitamins B, C and E to protect itself from these harsh environmental factors – however the natural levels of these antioxidants in the skin become depleted with age and UV exposure¹².

As skin ageing can start at any time and is affected by several external factors, in general, using anti-ageing products before ageing signs become visible on your skin may be an effective way to slow down the signs of ageing.

Vitamin C

Vitamin C (Ascorbic Acid) is the most abundant antioxidant in skin and is present in foods such as citrus fruits, broccoli, and Brussels sprouts³. Vitamin C helps neutralise and remove oxidants such as those found in environmental pollutants and ultraviolet (UV) radiation¹⁴. The inclusion of synthetic Vitamin C (such as Ascorbyl Tetraisopalmitate)¹³ in skincare products provide several beneficial effects to your skin by: 

• Reducing skin damage that is often associated with ultraviolet (UV) radiation¹³.

• May help to repair age-related skin damage and reduce wrinkles¹³.

Vitamin E

Vitamin E (Tocopherol) is a free-radical quenching, fat soluble antioxidant derived from plants¹⁶. When topically applied, Vitamin E works to counteract free radicals¹⁶ and helps to:

• Protect the skin from ultraviolet (UV) light¹⁶.

• Improve and maintain skin moisture content¹⁷.

• Assist in the reduction of inflammation and skin redness¹⁷.

Vitamin B3

Vitamin B3 (Niacinamide) is naturally produced by the body and is present in most foods including meat, red fish (tuna and salmon), milk, green leafy vegetables, and cereal grains¹⁸. The inclusion of this vitamin in skincare products provide several beneficial effects to your skin by: 

• Improving the appearance of hyperpigmented spots¹⁹ ²⁰.

• Helping to reduce red blotchiness and yellowing of skin¹⁹ ²⁰.

Hyperpigmentation is usually associated with photodamaged skin²¹. Excessive sun exposure can create hyperpigmented age spots¹⁹ or discoloured skin patches¹⁹ and degraded skin texture²¹. Our Even Tone Range contains multiple vitamins and antioxidants which work together with your skin’s natural moisture system to help reduce hyperpigmentation and dullness leaving you with younger-looking radiant skin. 

Hyperpigmentation and dark spots are areas of skin that are visibly darker in colour and often are caused by skin damage². The unique ingredients in our Even Tone cleanser, moisturiser and dark spot corrector specifically target areas of discolouration and dark spots leaving you with a more even-tone skin. 

Anti-ageing products are intended to prevent or limit the visible signs of ageing². The most significant factor in the appearance of the ageing face is that of photodamage/ photoaging²². Photoaging -ageing because of exposure to UV from the sun or artificial sources¹¹ - leads to fine lines over the surface of the skin, uneven skin texture and sometime yellowing of the skin surface²². The Elucent Anti-Ageing range has been formulated with scientifically tested ingredients such as Alpha Hydroxy Acids (AHAs), Safflower Seed Oil and Vitamin E (Tocopherol). With regular use, products containing AHAs improve skin texture, brightness, firmness and assist in reducing the appearance of wrinkles, fine lines¹⁰ and photoaging¹¹.

AHA containing products are designed for home-based application as well as for use in dermatologists’ offices or in cosmetic institutes²³. Products containing less than 20% AHAs are formulated for long term at-home application on ageing skin, whilst products containing greater than 20% AHAs are classified as chemical agents and can only be used by professional dermatologists²³. The Elucent Anti-Ageing Science Range contains less than 20% AHAs (have a look at the products range for more information) and is therefore suitable for long term at home application. Please follow the product usage directions for optimal results.

The Elucent Even Tone Science product range contains products suitable for sensitive skin. 

• The exfoliating cleanser contains gentle exfoliating beads for cleansing, exfoliating, and refreshing without causing dryness. 

• The moisturising agents contained in the Elucent Even Tone Day Moisturiser work to give the skin a hydrating boost, while the broad-spectrum SPF 30 sunscreen helps protect the skin from the damaging effects of the sun. 

• The night moisturiser works to help revitalise the skin’s appearance by replenishing moisture lost throughout the day while helping to reduce the appearance of dark spots and discolouration.

We use biodegradable cellulose beads in our Elucent Even Tone cleanser gentle which is gentle on both your skin and for the environment.

The Elucent Anti-Ageing Moisturising Day and Night creams contain the Alpha Hydroxy Acids (AHAs), specifically, Lactic and Glycolic Acids. The impact of AHAs on skin has been shown in in research with participants claiming to experience improved firmness, smoothness in their skin, revealing more youthful-looking skin after the use of products containing AHAs²³.

Ageing is defined as the process of getting old², and whilst we cannot stop ageing, we can try to reduce the visible facial signs of aging. There are two processes often associated with ageing: (1) your natural ageing process which is genetically dependant¹² and (2) photoaging (UV rays from the sun or light sources)¹¹. Environmental exposure to ultraviolet (UV) radiation, smoking, wind, and chemical exposure can lead to visible signs of skin ageing such as:

• The presence of fine lines and wrinkles¹².

• Increased roughness in the texture of your skin¹².

• Skin sagging and decreased skin elasticity¹².

• Irregular hyperpigmentation¹².

The skin has natural antioxidants such as Vitamins B, C and E to protect itself from these harsh environmental factors – however the natural levels of these antioxidants in the skin become depleted with age and UV exposure¹². As skin ageing can start at any time and is affected by several external factors, in general, using anti-ageing products before ageing signs become visible on your skin may be an effective way to slow down the signs of facial ageing.

Alpha hydroxy acids (AHAs) are used in cosmetic formulations as an exfoliant¹².

• Glycolic and Lactic Acids are AHAs and when applied topically to skin, act as chemical exfoliants and reduce the adhesion of dead skin cells (corneocytes) to the outer layer of skin (stratum corneum) resulting in smoother, glossier, and softer skin⁶.

• Extensive clinical studies have shown AHAs to be an effective anti-ageing compound¹².

Hyaluronic Acid (HA) is a naturally occurring biopolymer and although it has many functions, its main objective is to keep skin hydrated and moisturised²⁴.

Alpha Hydroxy Acids (AHAs) are used in cosmetic formulations as exfoliants¹².

• Glycolic and Lactic Acids are AHAs and when applied topically to skin, act as exfoliants and reduce the adhesion of dead skin cells (corneocytes) to the outer layer of skin (stratum corneum) resulting in smoother, glossier, and softer skin⁶.

• Extensive clinical studies have shown AHAs to be an effective anti-ageing compound¹².

Vitamin A is also known as Retinoic Acid (in prescription formulations) and Retinol (in over the counter (OTC) cosmetics) is a naturally occurring antioxidant in the skin¹².

• Retinoic Acid aides in epidermal proliferation (increase in skin cell numbers), keratinisation (production of keratin), collagen metabolism and peeling¹².

• Topical application of Retinoic Acid is indicated for dermatological conditions such as psoriasis and acne⁴.

• Retinoic Acid is a prescription formulation. Less potent forms of Vitamin A are found in OTC cosmetics and include retinol¹².

Retinol has been shown to increase the rate of collagen synthesis in skin¹².

Glycolic and Lactic Acids are Alpha Hydroxy Acids (AHAs) and when applied topically to skin, act as exfoliants and reduce the adhesion of dead skin cells (corneocytes) to the outer layer of skin (stratum corneum) resulting in smoother, glossier, and softer skin⁶.

• Glycolic Acid is a type of AHA that enhances collagen production and acts as a natural moisturising agent⁸.

• Lactic Acid is an AHA that increases cell renewal and promotes skin rejuvenation⁷.

Niacinamide (Vitamin B3) is naturally produced by the body and is present in most foods including meat, red fish (tuna and salmon), milk, green leafy vegetables, and cereal grains¹⁸. The inclusion of Niacinamide in our Even Tone products provide several beneficial effects to your skin by: 

• Improving the appearance of hyperpigmented spots¹⁹ ²⁰.

• Helping to reduce red blotchiness and yellowing of skin¹⁹ ²⁰.

• Improving skin elasticity¹⁹ ²⁰.

• Improving skin texture by reducing fine lines and wrinkles¹⁹ ²⁰.

Vitamin E (Tocopherol) is a plant derived, fat-soluble antioxidant, that protects the skin from the harmful effects of free radicals. Free radicals occur naturally in the body and can cause harm if their levels are too high¹⁶. Vitamin E works to counteract free radicals¹⁶ and helps to:

• Protect the skin from ultraviolet (UV) light¹⁶.

• Improve and maintain skin moisture content¹⁷.

• Assist in the reduction of inflammation and skin redness¹⁷.

• Reduce the appearance of fine lines and wrinkles¹⁶.

• Delay the progression of ageing¹⁶.

Vitamin C (Ascorbic Acid) is the most abundant antioxidant in skin and is present in foods such as citrus fruits, broccoli, and Brussels sprouts³. Vitamin C helps neutralise and remove oxidants such as those found in environmental pollutants and ultraviolet (UV) radiation¹⁴. The inclusion of synthetic Vitamin C (such as Ascorbyl Tetraisopalmitate)¹³ in skincare products provide several beneficial effects to your skin by: 

• Reducing skin damage that is often associated with ultraviolet (UV) radiation¹³.

• May help to repair age-related skin damage and reduce wrinkles¹³.

Indian Gooseberry also known as Emblica Fruit is a rich source of Ascorbic Acid (Vitamin C) and Gallic Acid²⁶. It has been shown to be a strong antioxidant that can act as an ultraviolet (UV) protectant and an anti-ageing compound²⁶.

Safflower Seed Oil contains fatty acids and antioxidants that help moisturise dry skin²⁷.

The skin around your eyes is different from skin on other areas of your face as the eyelid has the thinnest layer of skin measuring less than 0.1mm²⁸. That is why it is one of the first places to show visible signs of ageing. The Elucent Anti-Ageing Eye Cream is a delicate, fragrance free cream tailored to help visibly improve the skin contours around the eyes. This hydrating combination of Alpha Hydroxy Acids (AHA)s and a special blend of Niacinamide, Vitamin C & Vitamin E, works to gently reduce the appearance of fine lines, wrinkles, and dark circles.

The basal layer of the skin is the primary location of actively dividing skin cells that give rise to cells of the outer epidermis²⁸. The migration of new basal cells from the basal layer to the outermost epidermis requires 28 days²⁸.  

That is why it is a general rule of thumb that new skin care products should be used for a minimum of 28 days before any visible results can be seen.

There are no precautions that need to be taken for any of our products during pregnancy.

However if you are prone to skin sensitivity, we always recommend patch testing before applying over a larger area.

The elucent Anti Ageing Serum should be applied after cleansing but before moisturising with the intent of delivering the powerful ingredients directly into the skin.

Our Anti Ageing Serum effectively combines the highest levels of AHAs in the range at 16%, with Niacinamide, Vitamin E and Pro-Vitamin B5. The high concentration of active ingredients makes it a great tool for targeting specific skincare concerns like fine lines and wrinkles.

We recommend the application of the serum once a day, and suggest including it in your night skincare routine. As mentioned above, the serum should be applied directly onto cleansed skin. Follow with your elucent night cream to lock it in.

 Avoid contact with eyes and irritated skin. Please be mindful that mild and temporary tingling may occur.

Humectants, along with occludents and emollients, are types of moisturising agents that are used in formulating different skincare products. Humectants as an ingredient pulls/absorbs moisture from the environment and delivers it to the skin. A common humectant ingredient is Glycerin, which is commonly found in moisturisers and improves hydration in the skin.